PRICE ON SUCCESS -- June 6, 1999 Copyright 1998, 1999
by Don L. Price

A cluttered world of marketing communications diminishes the ordinary. The consumer can not longer be bother with the dull, trite and a boring hodgepodge of marketing communications that are pandered in front of them every day.  They simply haven't the time, nor are they willing to figureout what irrelevant messages warmed over with pseudo-showmanship the marketer is selling them.

Originality is demanded by the consumer in order to gab their attention long enough for them to react and hopefully take some positive action.  The secret ingredient that can eventually make or break your product or service offering is a communication strategy that identifies with what the consumer wants.

 Your marketing communication message has to respond to real consumer needs. A brilliant marketing communication that will provide confidence and solve the consumers' problems will build loyalty and sells.   The power in your marketing comes from the words and visuals that are presented in a way to inspire and influence action on the part of the consumer.

 Here are five ways to improve your marketing communication strategy

1. Stamp out pompous, boring, lack-luster words that say nothing.

2. Developed your selling message that represent a specific problem solving idea for the consumer.

3.. Dramatize the big promise of what your product or service offers.

4. Your message should be a creative enough to surprise the consumer and crack through their acrylic shield of boredom.

5. Avoid a selling idea or marketing communication that focuses on Price. Price is a temporary position only to be knocked-off by imitators. Deliver competitive benefits over price.

 Real Signs Found On Church Properties

Free Trip to heaven.  Details Inside!

Try our Sundays.  They are better than Baskin-Robbins.

 Searching for a new look?  Have your faith lifted here!

 An ad for St. Joseph's Episcopal Church has a picture of two hands holding stone tablets on which the Ten Commandments are inscribed & a headline that reads: "For fast, fast relief, take two tablets."

 When the restaurant next to the Lutheran Church put out a big sign with Red letters that said, "Open Sundays."   The church reciprocated with its own message: "We are open on Sundays, too."

 Have trouble sleeping?  We have sermons -- come hear one!

 A singing group called "The Resurrection" was scheduled to sing at a  church.  When a big snowstorm postponed the performance, the pastor fixed the outside sign to read, "The Resurrection is postponed."

 People are like tea bags-you have to put them in hot water before you know how strong they are.

 Fight truth decay -- study the Bible daily.

 Come work for the Lord.  The work is hard, the hours are long and the pay is low.  But the retirement benefits are out of this world.

 SPECIAL ANNOUNCEMENTS

A special "Thank You" to Allergan, Bancomer, Elektra, Prodein, HBO, Caja Popular Mexicana, AC Nielsen, Warner-Lambert, AIG, and everyone else who participated in my "Niche Marketing Strategy" seminar in Mexico City this past week.

Looking for the BEST Price on the Internet?
http://www.donpricepersma> rketing.com/news.htm  Don't buy it before you PriceSCAN it! At PriceSCAN, we want to save you money and help take the hassle out of shopping.  PriceSCAN is in Spanish, French, German, Italian and Portuguese

 Please visit our web site www.donpricepersmarketing.com support The South Bay Literacy Council Inc.  You'll be helping adults learn how to read and write by purchasing your next books, audio or video via our link to Amazon.com

ADDITIONAL RESOURCE FOR ASSISTING YOU IN ACHIEVING GREATER PERSONAL AND BUSINESS SUCCESS!

 Visit my links page under Free Tips and Tools for Success
http://www.donpricepersmarketing.com/news.htm
I will enter new, exciting, fun and educational links each week.  You do not want to miss out--so look each week.

Don L. Price International Speaker, Author, Marketing Strategist
Don L. Price & Associates/Price Publishing Group
Seminars, Keynotes, Retreats, Consulting, Business Development
Marketing Communications, Personal Marketing, Sales, Human Change Strategies www.donpricepersmarketing.com
Donprice@donpricepersmarketing.com