In a market where the mortgage industry bombards consumers with a bewildering amount of refinancing and debt consolidation offers, using telemarketing as a key delivery channel will get the right service to the right homeowner. Homeowners are exposed to industry advertisements through television, radio, magazines, newspapers, direct mail, billboards, and the Internet. These advertisements are generally effective and induce some homeowners to research current mortgage refinance and debt consolidation offers. Many eventually act upon those offers. Your aim should be to tap the potential of the qualified homeowners who have not taken action. Adding well-executed telemarketing campaigns to your marketing mix will help you move beyond traditional marketing strategies and beyond traditional earning potentials.

Telemarketing delivers the right service to the right homeowner through the use of pre-qualified calling lists and highly trained telemarketers who are able to identify homeowners who are poised to decide. Marketing directly to homeowners need your services is far more effective than using marketing methods that are less targeted. Telemarketing is an extremely effective method of reaching an untapped market of homeowners who meet the qualifications of your services.

There are distinct benefits to telemarketing that cannot be attained by other marketing vehicles:

• Costs of other marketing media have continued to rise while telemarketing costs have declined.
• Two-way communication quickly and effectively qualifies prospects.
• Predictive Dialers make it possible to increase the quality of leads and the number of leads attained per hour.
• A well-managed telemarketing campaign generates, on average, a higher response rate than a similar direct-mail campaign.
• There is better measurability and the feedback is immediate, allowing you to make the changes to maximize your return on investment.

As more companies in the mortgage industry start to include telemarketing in their marketing efforts, they understand what successful companies have known for years. By tapping into a consumer, they push earnings potentials to their limits. Statistics show that telemarketing is more than a $750 billion industry with projections of growth potential of up to 20% per year.

Some of the more profitable mortgage companies use outsourced telemarketing firms to implement their telemarketing campaigns. They take advantage of the outsourcer’s experience curve in designing custom calling campaigns. With today’s eye on the bottom line, mortgage companies are freeing up a great deal of time and money by outsourcing such ancillary activities like telemarketing, permitting them to focus on their core business of originating mortgages.