"What do you do?"

People ask each other that question all the time. Some people answer it brilliantly. Some answer it poorly. Some really don't give you a clue as to what they do; others tell you far more than you want to know.

I've personally created a 3 - part commercial to explain what I do in private coaching because I was having a hard time explaining it till I wrote it out and memorized it! I made it 3 - part because not everyone wants to know everything.

Let me share mine with you - then we'll talk about yours.

Example: 30 Second version: Í’m Linda Brakeall with Phoenix Seminars.

We help people do mega marketing for minimum money.Î

If they ask interested or ask questions, IÌd continue: ÍWould you like to increase your business? I truly believe that anyone can dramatically improve their business by improving their presentation both personally and professionally. IÌve created a fool-proof system for sales presentations that enriches the content & delivery and produces superior results for anyone who has to sell anything. My clients tell me that they sell up to 50% more than they did before working with me.Î

If pressed further: ÍAfter creating a dynamic presentation that overcomes objections in advance and puts the customersÌ needs first, we video tape the presentation. Then we both watch the tape. Together we modify and improve those areas that need work until you have a presentation that is both effective and comfortable. We turn you into the kind of person that people want to do business with! I provide my clients with both audio and video tapes so that they have a complete record for future reference. Would you like to discuss this further??

The formula so you can create one for yourself:

30 second - Just the facts, ma'am, just the facts. With a bit of enticement.

If encouraged to go on, add Part 2: Load it down with benefits.

If encouraged to go on, add Part 3: A few more benefits, tie it into anything you know about the individual and offer further information.

They can't do business with you if they don't know what you do. Help them understand.

Linda Brakeall, President of Phoenix Seminars , founder of MORTGAGE UNIVERSITY and author of HOW TO GET MORE LOANS FROM REALTORS is a nationally recognized expert in communications for the lending industry. She can be reached AT 800-662-7248.